Small businesses spend enormous resources to ensure their sites look appealing for customers. Unfortunately, their visitors may not see their sites if they rank low in search engines. These entrepreneurs realize that search engine optimization (SEO) techniques can increase their site’s positions in Google’s results.
Some owners believe they can handle this process on their own, only to end up with scattershot results. In this article, you’ll learn why an SEO consultant is essential to your website’s success. You will also learn five benefits of hiring an expert, like a Dialed-In Local SEO consultant, to manage your SEO strategy.
What is SEO and Why is It Important?
Search Engine Optimization (SEO) is a strategy that optimizes sites, so they rank higher in search engine results pages. Search engine spiders crawl websites and judge whether they are good. Once they check their quality, they rank them in order of importance for users. Excellent sites float to the highest positions; the bad ones fall to the lowest rankings.
Higher results generate more traffic, sales, and visitors for their owners. Unfortunately, most people do not look past the first page of Google’s results. So lower rankings may mean fewer visitors and conversions to sales.
SEO optimized sites can help you reach your target audience easier and higher conversion rates. This process may seem straightforward, but getting higher rankings requires a long-term SEO strategy. A professional consultant is the best person to create an effective plan to help your small business reach your goal.
What is an SEO Consultant and How Can They Help your Small Business?
Professional SEO consultants offer services similar to a digital marketing agency. They use updated strategies and techniques that help you rank higher in search engine results pages. They accomplish this goal without resorting to costly paid advertisements. The only expense you will pay them for is their time, expertise, and advice.
When working with small businesses, an SEO consultant has several goals to help your business succeed. During this process, this professional will:
1. Conduct an SEO website audit. These professionals will check your current SEO strategies. They will offer suggestions to improve them.
2. Help customers find your online business. Your SEO consultant will provide recommendations that can help you boost your organic traffic.
3. Ensure your business remains competitive. These professionals will find keywords, on-page and off-page SEO elements to give you an edge over rival businesses.
4. Promote your brand to customers. An SEO professional will help your business rank high in SERPs. It will ensure customers will view your products and services before rivals.
5. Identify the SEO plan that works best for your business. Different strategies work better than others, depending on your business and brand. An expert will study analytics to see which SEO strategies work are most effective. They will also adjust these strategies to ensure you are getting the highest return on your investment.
Five Benefits SEO Consultants Provide to Businesses
Trained SEO professionals provide several essential benefits to small businesses to generate increased traffic on search engines like Google, Yahoo!, and Bing. They include the following advantages:
Benefit One: SEO Consultants Can Optimize Your Company’s Resources
Some small business owners think they can cut corners by purchasing SEO software. They believe the program can identify algorithms and keywords to help them rank higher in SERPs. Unfortunately, this process isn’t as simple as it seems.
These owners may not have the professional training to operate the software correctly. As a result, they end up wasting time and resources. An SEO consultant understands which tools and strategies can get optimal results for your business. They also know how to boost the organic traffic you receive. You will also get the most for your investment.
Benefit Two: An SEO Consultant Can Increase Your Rankings
There are no shortcuts to getting higher rankings in Google’s search engine. Most SEO professionals have years of expertise regarding a variety of search engines. They stay informed about annual algorithm updates and changes released by Google, Bing, Yahoo!, and other providers.
SEO experts will identify keywords that help your site appear in relevant SERP results. These individuals can also find out which content generates the most traffic to your page.
Benefit Three: SEO Consultants Keep Your Site from Being Blacklisted
Your SEO consultant will avoid unethical techniques that many amateurs use to produce quick results. These shady strategies, such as keyword stuffing, page, jacking, and hiding text, can cause you to rise quickly in the rankings. Unfortunately, it can also get you blacklisted on Google. Once this happens, the search engine provider will remove you from their site index permanently.
Blacklisted sites lose 95 percent of their organic traffic, meaning they lose sales. To ensure your business does not get blacklisted, hire an SEO consultant. This person will use ethical techniques to generate traffic to your site.
Benefit Four: They Generate Organic Traffic to Your Site
Organic visits to your site differ from ones generated by paid advertisements. They are potential customers who arrive at your site because of a search engine result.
According to BrightEdge Research, almost 53 percent of traffic to websites comes from organic searches. These deliver the most visits to sites. The agency also found that 83 percent of traffic from search engines comes from SEO and 17 percent from paid search.
Your SEO consultant has the experience to ensure your sales funnels and marketing efforts generate sales.
Benefit Five: They’ll Adjust Tactics as Necessary
Search engine rankings change over time. A competitor can take your place if they use superior SEO techniques that boost your rankings. Your SEO consultant will watch how your site does in search engine rankings pages.
They will analyze different metrics in Google Analytics and other SEO tools. The consultant will make adjustments to your campaign whenever necessary. This professional also corrects local listings, fixing broken links, and optimizing your pages. They also identify the right keywords that will generate higher traffic to your site.
Do you need an SEO consultant to boost your small business’ rankings online? Dialed-In Local can help. We have a professional SEO service that can optimize and improve your site’s SEO strategy. To learn more, schedule a consultation with us today.