You may have heard the term Search Engine Optimization or SEO, but what does that actually mean? What does it look like in practice, and why does it matter to your business? Search Engine Optimization is when a businesses uses tools to improve the search rankings of their website. This means that your website will be more likely to be found in the top results when a potential customer searches online for a business like yours. It gives your business more visibility. According to a study by Outbrain, search is the #1 driver of traffic to content sites, beating social media by more than 300%. SEO implements tools like site auditing, creating original content, building backlinks, and content optimization to improve the searchability of your website.
The Process Of Creating Effective SEO
- We start out by doing a complete audit of your website to ensure that proper keywords and formatting are being used. This will help your website be found through search engines.
- Next, we will work with you to create original, creative and engaging content. This will also help us apply the highest performing keywords for your industry.
- Finally, we will show you how to create exceptional content and use our optimization techniques both on and off-site. We strive to maintain our integrity. We will be honest and do what we say we are going to do. We will practice what we preach and ensure that our own website and online reputation is high.
It’s All About The Links
Strong focus on White Hat link building is important. You want to show that your company is an authority in your industry. Sharing valuable information and resources will drive people to your website. Having interesting and engaging content will also incentivize other reputable sites to link back to you. This is what it means to backlink, which is defined as an incoming hyperlink from one website to another. Keep in mind that there is a difference between quality and quantity. You do not want links to your website appearing as spam. That will annoy potential customers and deter them from visiting your website. Instead, the focus on content marketing and quality will help create genuine interest and backlinks.
Backlinks play a large part in search ranking. When you have a user-centric website that produces original content you will earn backlinks. Your website needs to meet several criteria including good loading speed, being mobile friendly, avoiding duplicate content, and having no redirect chains. There must be no 302 redirects, 404 errors or incorrect uses of directives like noindex and nofollow. The goal is to have reputable websites share hyperlinks to your site. This creates more visibility and increases your search ranking. This is where competency and experience matter. Building backlinks requires experienced SEM and online marketing experts who continually research and expand their knowledge in online marketing trends, Google algorithms, and the tools available to deliver exciting content.
What You Can Expect From Us
We strive to be transparent and show you exactly what we are working toward, all strategies will be agreed upon in advance. We work with you to develop a SEO campaign that has quantifiable results like more click-throughs, more site visits and ultimately more contact and sales. You will be provided with reports on keywords, link building, and website traffic. You will receive the analytics you need to show you how our strategy is working. We will give you the tools to continually develop your content and increasing web traffic. We believe that working with you is a mutual investment and treat the partnership as such.
The Important Questions
Some of the questions we receive frequently are about cost, guarantees, and if major changes are needed:
How much do your services cost?
Cost depends on several factors including the size of your website, the keywords being used, and how much work needs to be done to achieve your goals. We will work with you to develop a plan that is affordable and effective. Our rates start at $450 per month and we offer a free 20 minute consultation to help get you started.
Do you guarantee results?
While we cannot guarantee your ranking, we will help you improve visibility. Any company that says they will guarantee you a specific ranking is being untruthful, as Google’s algorithms change frequently. We work to continually update our strategies to stay in line with the latest changes and updates. We will show you how the SEO plan is improving your website traffic. Usually you will see results within 90-180 days.
Will I need a new website?
Your website will likely have some dramatic changes to content, but normally structural changes are not necessary. Most of the changes will be to code and content. Our staff can make changes for you, or we can direct you on making the changes yourself. Our job is to help you develop content and make the optimization process as painless as possible.
No matter the size of your business, web traffic is important. Though it is perhaps most essential for small and mid-size businesses as they work to generate new foot traffic. Organic search results that earn the second, third and fourth spot on Google receive 63% of all clicks. About 72% of all people who performed a local search visit a store within five miles of them. It is clear that being easily searchable and having a strong web presence leads to more customers and increased RIO. We make sure that our marketing practices are ethical and in-line with major search engines to get tangible results. Can your business afford to miss out on the advantages of utilizing an SEO strategy? It is time to utilize the marketing strategies available to you today. Contact us now to get started.